Abstract: The study evaluates the effect of holistic green marketing orientation, precisely strategic green marketing orientation (SGMO) on sustainable competitive advantage (SCA) by defining the role of an antecedent corporate social responsibility (CSR) and a moderator internal green marketing orientation (IGMO) which is also an element of green marketing orientation. The analysis is based on 401 samples gathered from managers, departmental heads, and junior staff in the consumer goods industry. A structural equation model statistical tool was employed using SmartPLS 3.0.