International Journal of Scientific and Research Publications

IJSRP, Volume 7, Issue 5, May 2017 Edition [ISSN 2250-3153]


Study of Organic Agricultural Practices for Improving Environment Sustainability in India
      Dr. Aparna Goyal, Prof. (Dr.) Sanjeev Bansal
Abstract: Product “environment friendliness” is relative, however, which results in a spectrum of products, features, benefits and trade-offs that consumers must weigh before making purchase decisions. The Societal Marketing Concept is advocated as being more able to meet both business and social objectives for the long-term. The concern with environmental degradation favoured the sprouting of a new segment of consumers: the green consumers. This type of consumer has been described as one who avoids products that are likely to endanger health or cause significant damage to the environment. As organizations have recognized the strategic importance of marketing in finding responses to these consumers’ “environmental needs”, the green marketing has become a prominent field of study.

Reference this Research Paper (copy & paste below code):

Dr. Aparna Goyal, Prof. (Dr.) Sanjeev Bansal (2017); Study of Organic Agricultural Practices for Improving Environment Sustainability in India ; Int J Sci Res Publ 7(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0517.php?rp=P656437
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