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International Journal of Scientific and Research Publications

IJSRP, Volume 16, Issue 4, April 2026 Edition [ISSN 2250-3153]

Green Marketing Strategies and Stakeholder Responsibility: Navigating Sustainability in Contemporary Business
     Payal Virani
Abstract: This paper is focused on elucidating the delicate interplay between green marketing strategies and stakeholder responsibilities in the contemporary business environment, where these elements work together to promote corporate sustainability. Using a qualitative approach, the study deftly integrates insights from seminal peer-reviewed articles to thoroughly examine green marketing practices and their consequences for stakeholder engagement.
Reference this Research Paper (Copy):
Payal Virani (2026); Green Marketing Strategies and Stakeholder Responsibility: Navigating Sustainability in Contemporary Business; International Journal of Scientific and Research Publications (IJSRP) 16(4) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.16.04.2026.p17226
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| ISSN: 2250-3153 | DOI: 10.29322/IJSRP