Abstract: This paper is focused on elucidating the delicate interplay between green marketing strategies and stakeholder responsibilities in the contemporary business environment, where these elements work together to promote corporate sustainability. Using a qualitative approach, the study deftly integrates insights from seminal peer-reviewed articles to thoroughly examine green marketing practices and their consequences for stakeholder engagement.
Payal Virani (2026);
Green Marketing Strategies and Stakeholder Responsibility: Navigating Sustainability in Contemporary Business;
International Journal of Scientific and Research Publications (IJSRP)
16(4) (ISSN: 2250-3153),
DOI: http://dx.doi.org/10.29322/IJSRP.16.04.2026.p17226