International Journal of Scientific and Research Publications

IJSRP, Volume 9, Issue 1, January 2019 Edition [ISSN 2250-3153]


Assessing the Role of Green Marketing In Small and Medium Enterprises
      Dr Cross Ogohi Daniel
Abstract: This paper strived to explore the roles Green Marketing has on SMEs, taking into consideration the influences of marketing mix, sustainability and how they impact on SMEs. The specific objectives of the paper were to assess the roles of Green marketing benefits on SMEs and also to create customer awareness towards making purchasing decisions that would be beneficial for all stakeholders involved.

Reference this Research Paper (copy & paste below code):

Dr Cross Ogohi Daniel (2019); Assessing the Role of Green Marketing In Small and Medium Enterprises; International Journal of Scientific and Research Publications (IJSRP) 9(1) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.01.2019.p8585
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