Abstract: The objective of this paper is to propose a new multi kernel hybrid support vector machine data classification algorithm to classify data. This paper also focuses on comparing various data classification algorithms such as Support vector machine algorithm with linear kernel, Radial basis Kernel, Neural network feedforward back propagation algorithm with the proposed algorithm to measure the accuracy in classification of data collected for evaluating the website quality and usability of various online shopping websites such as Flipkart, Amazon, Jabong and Snapdeal by taking into consideration various quality parameters such as functionality, reliability, security, navigation, information quality, presentation, visual interface etc.