IJSRP, Volume 12, Issue 11, November 2022 Edition [ISSN 2250-3153]
Professor Baocheng He, Mohammad Al Masum
The increase in COVID – 19 pandemic altered the retail industries towards electronic commerce (e-commerce). In e-commerce consumer retention is effective factor for decision making of business. The e-commerce industry is involved in collect, store and analyze of the vast range of data stated as e-commerce analytic s. With the drastic advancement in customer transaction data, retail stores leverage data analytic s for customer superior for offering mutual and unattainable benefits.