Abstract: The study was about Asset management strategies and customers satisfaction of commercial banks in Rwanda as the case study. The study was motivated by the various episodes of private bank failures in many parts of the world. This study therefore, examined the contribution analysis of Asset management strategies on customers satisfaction of commercial banks in Rwanda. To achieve, the general objective was to analysis the contribution of Asset management strategies on customers satisfaction of commercial Banks in Rwanda. A multimethod approach composed of both qualitative and quantitative research design was used.