This study aims to measure student consumption behavior by shopping scores. Researchers also looked at the relationship between the intensity of the use of banking services and electronic money on shopping behavior. Data was collected from 487 students at the University of Indonesia from various majors. The data that has been filled is analyzed by converting a Likert value to a score of 0-100. Furthermore, this study uses descriptive analysis, crosstables, and One-Way Anova. Based on the results, the average UI students shopping scores were 66.48, including the medium (33.34-66.66).
Debrina Vita Ferezagia, Dimas Anggara (2020); Student Consumptive Behavior Based on Intensity of Using Non-Cash Transactions; International Journal of Scientific and Research Publications (IJSRP)
10(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.11.2020.p10783