International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 11, November 2015 Edition [ISSN 2250-3153]


Deceptive Advertising Practices and Customer Loyalty
      Nighum Fayyaz, Ms. Samreen Lodhi
Abstract: In this era everyone is affected by advertisements, overpromising and deception also occur in ads. In this research we estimate the relationship of customer response and deceptive advertising. The main purpose of this research is to examine how many deceptive ads affect customer loyalty behavior and attitude, deceptive ads means false ads, which some of the advertisers do in their ads but never accept it. By doing deception they thought they penetrate the market, this deception nowadays occurring in the mobile phone advertisements.

Reference this Research Paper (copy & paste below code):

Nighum Fayyaz, Ms. Samreen Lodhi (2018); Deceptive Advertising Practices and Customer Loyalty; Int J Sci Res Publ 5(11) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1115.php?rp=P474815
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