IJSRP, Volume 5, Issue 11, November 2015 Edition [ISSN 2250-3153]
The aim of this paper is to insight how the concept of media literacy important for enhancing democracy. To study that, continuously have a dialogue with professionals’ concern area through looking at ways in which the media and media contents promote democracy in the knowledge competitive scenario. The study basically used methodology of literature review whilst in the case study manner, but the study is not limited to one geographical area or subject. Therefore, aim of the study was to see how media literacy is serving right to know and access to need information in the democratic ways. So, it has shown during the study period that, the media literacy was highly influenced democracy through rich media contents while enhancing the skills and knowledge of the people. Therefore, to meet that purpose the study was mainly concerned to find how the media literacy process’ attribute which access, analyze, evaluate, create and participate with media contents to gain the required skills and knowledge to enhance democracy, are needed. And, finally it has identified that media can ruin the democracy but people are well-equipped with skills and knowledge in media literacy that process is not easy mission.