IJSRP, Volume 5, Issue 11, November 2015 Edition [ISSN 2250-3153]
This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. So this research makes the discussion of effects of online shopping more complete and gives many suggestions to businesses about where to do online shopping and the products they should sell. Paper and online questionnaires (N=862) were used to collect data, and T-tests were done to analyze the significance of findings using PSPP.