This is an analysis of the model of Indonesian consumer behavior in choosing halal food, that some researcher found various influencing factors there. Legal theory is using in this paper that was describe There is no standard model for choosing halal food, religion is not the main reason for a Muslim, even though devout Muslims tend to really consider the halalness of a product. Healthy and hygienic is also important for them.
Thalhah (2020); Indonesian Consumer Behaviour Model in Choosing Halal Food; International Journal of Scientific and Research Publications (IJSRP)
10(10) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.10.2020.p10691