Abstract: Emerging literature highlights the problems in the health sector is excess weight. The excess weight is caused due to accumulation of fat under the skin and around our organs. Fat first get deposited under the skin of belly. Belly fat is directly proportional to the life style diseases. More the belly fat more lifestyle diseases a person is likely to have. Apart from the agony and pain of diseases overweight is a major blow to the self esteem and self image of people worldwide. Many such people fall prey to frauds that mislead them with their tall claim advertisements.