IJSRP, Volume 7, Issue 10, October 2017 Edition [ISSN 2250-3153]
Leonard Muchiri, Dr. Kepha Ombui, Prof. Mike A. Iravo
The objectives of this study were to determine the strategic responses adopted by Oil Marketing Companies in Kenya and to establish the influence of strategic responses on performance of Oil Marketing Companies in Kenya. The research used a descriptive case study to determine the strategic responses adopted by OMCs, Kenya. A survey was used to describe the strategic responses which were successfully applied at OMCs so as to improve performance. The target population for the study was 216 employees working at OMCs and the sample size was 115 employees. The study used primary sources of data. Primary data was collected using both open-ended and closed-ended questionnaires.