Customers when making travelling arrangements, their source for hotels recommendations are the trusted sites through the internet. Star graded hotel are aware of the effects for taking the competitive advantage as the benefits of social media marketing. It is necessary for the hotel to take the direction for attracting of customer have to be measured the significant for utilization of social media. Therefore, in this research examines the appropriateness of social media as a way of marketing to the hotel sector in Sri Lanka and universal sampling was adapted.A requirement of social media is integrating the strategies before implementation for positioning. Therefore, assessed the dimensionality of social media marketing throughcommunication, transaction and distribution and used items were fitted with the Sri Lankan hotel industry.
Dr. S.W.G.K. Bulankulama (2017); Examining the Dimensionality of Social Media Marketing in Sri Lankan Hotel Industry;
Int J Sci Res Publ 7(10) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1017.php?rp=P706885