IJSRP, Volume 4, Issue 10, October 2014 Edition [ISSN 2250-3153]
Bhavya Bansal, Aishvarya Bansal
The purpose of this research paper to highlight the issues related to management of human resources when work culture in the organisation changes. This paper focuses on Cadbury Company stressing on the business strategies followed by it to successfully manage change management. In every organisation human resources are the key assets as they involve in planning, organising, directing and controlling human activities of staffing, compensation, development and maintenance. This paper also highlights the reasons behind the Cadbury Company’s strategic human resource management policies like decentralisation, decoupling, management of cultural differences and so on. This will help the marketers and human resource managers in identifying the approaches to manage human resources and business strategies and implement the same in changing business scenario. Since, it is the urgent need of every organisation to understand that human resources are the most indispensable tool and wastage of such resources is detrimental for society.