Abstract: This attempts to examine the role of attributes in the promotion of a tourist destination, a case study of Sierra Leone. This paper concentrates on the subject of promotion of a tourist destination with a specific focus on the destination attributes. It is quantitative in design and seek to find out the relationship between attributes contributions to the promotion of a tourist destination. The targeted population for this study was 250 from major sectors within the tourism and hospitality industry. The sample of 200 was drawn by a simple random sampling method. A structured questionnaire was administered and only 200 was received filled and used for analysis.