International Journal of Scientific and Research Publications

IJSRP, Volume 9, Issue 9, September 2019 Edition [ISSN 2250-3153]


Linguistic Strategies for persuasion in the Discourse of Kenyan Commercial Banks Television Advertisements
      Ms. Mercy Kagwiria Mbui, Dr. Humprey Kirimi Ireri
Abstract: Advertising has become part of everyday experience which one cannot escape from. With the recent development in the field of communication technology and the opening of new media channels, such as the internet, it has gained even more access into our lives and minds. The present study tries to analyze a collection of banks advertisements in a Kenyan socio-cultural context with the aim of examining linguistic strategies for persuasion in Kenyan commercial banks

Reference this Research Paper (copy & paste below code):

Ms. Mercy Kagwiria Mbui, Dr. Humprey Kirimi Ireri (2019); Linguistic Strategies for persuasion in the Discourse of Kenyan Commercial Banks Television Advertisements; International Journal of Scientific and Research Publications (IJSRP) 9(9) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.09.2019.p9317
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