International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 8, August 2020 Edition [ISSN 2250-3153]


How Brands in India connected with the audience amid Covid-19
      Manjot Kaur Shah, Sachin Tomer
Abstract: The companies spent a huge amount in promoting their products to the public. Even at the times when the market came to a standstill owing to nation-wide lockdown to fight with Coronavirus, the companies continued to promote their products amid Covid-19. Some companies continued with their old advertisements while others made changes in their advertisement to include the coronavirus aspect in their promotion. In this paper, we have analysed the way the companies have responded in their promotion to fight with this unknown virus either by way of sending messages, creating awareness or the way their product would help people in fighting with this virus. We have taken into consideration the television advertisement and the promotion and hashtags used on their Instagram page. The companies selected are either Indian companies or companies whose products are available in India.

Reference this Research Paper (copy & paste below code):

Manjot Kaur Shah, Sachin Tomer (2020); How Brands in India connected with the audience amid Covid-19; International Journal of Scientific and Research Publications (IJSRP) 10(08) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.08.2020.p10414
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