Abstract: To increase peoples income and to find out the origin of Gracilaria Sp. Who has good quality, the government establishes the development of seaweed commodities as one of the entrances to progress and as a superior commodity. This research was conducted to analyze the marketing competitiveness of Gracilaria Sp. in Bone Bay, South Sulawesi Province. The competitiveness of seaweed marketing was analyzed using the Policy Analysis Matrix (PAM) method.