International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 7, July 2020 Edition [ISSN 2250-3153]


Perception of Urban Consumers in Mumbai Towards Food Delivery Platforms
      Tanishka Goel, Varun Mujumdar, Vreha Surya, Yash Kundlia, Vineet Saraf, Srishti Bhardwaj
Abstract: The delivery of restaurant meals to consumer’s houses is undergoing rapid change as new online platforms race to capture markets and customers. This is in light of the rapidly changing global trends; Indian consumers have also kept up with the pace and have shown a change in consumption patterns since the emergence of these online food delivery platforms. It is thereby of great importance to study the consumer behaviour towards different food delivery platforms and the factors and attributes pertaining to the same. This paper has tried to study the consumer perception towards online food delivery and various food delivery platforms.

Reference this Research Paper (copy & paste below code):

Tanishka Goel, Varun Mujumdar, Vreha Surya, Yash Kundlia, Vineet Saraf, Srishti Bhardwaj (2020); Perception of Urban Consumers in Mumbai Towards Food Delivery Platforms; International Journal of Scientific and Research Publications (IJSRP) 10(07) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.07.2020.p10314
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