Abstract: City features become an important component in the identification of city characters. The character of a city is formed by a long process and involves many forming factors. The character of the city is a differentiator between one city and another. It is leaving a distinct impression for the residents and visitors of the city. Culture is an important aspect that plays a role in forming the image of a city. Urbanization and globalization can fade the identity of the city and eliminate the boundaries of distinguishing characteristics of cities. Bandung is the third major city in Indonesia with a long history and known as a heritage city. In this context, the character and feature of Bandung city in the cultural sphere is identified by applying the principles of cultural geography. The character features of the city analyze with multi-level analysis, describe the forming factors and the challenges faced in the preservation of the citys character features.