IJSRP, Volume 8, Issue 7, July 2018 Edition [ISSN 2250-3153]
Viola Malta R, Muhammad Faqih, Purwanita Setijanti
As a future market of residential property, Generation Z are an unusual target of market segmentation in the dynamic of todays property business market. Generation Z are millennial generation born in 1996-2010. Generation Z have different characteristics of behavior and personality from previous generation. People with the same background may have different preferences and behavior patterns, whereas people with different background may have similar preferences and behavior patterns. This research was conducted to find out the façade house design preferences for Generation Z visually. The sorting method was used to conduct survey on respondents. The population in this research was Generation Z in Indonesia. Based on the survey results, it can be concluded that the sampling technique used in this research was Accidental/Incidental Sampling. The design of a suitable house facade was needed to be developed in the future, i.e. the façade design that looked like a house in general and many were found in everyday life.