International Journal of Scientific and Research Publications

IJSRP, Volume 3, Issue 7, July 2013 Edition [ISSN 2250-3153]


The Use of Social Media and Social Networks as the Promotional Tool for Rural Small, Medium and Micro Enterprises in KwaZulu-Natal
      Lawrence Mpele Lekhanya
Abstract: This study aims to establish and develop an understanding of the effect social media and social networks technologies have in developing and sustaining rural SMMEs, by evaluating how social media and social networks can be used to enhance and add value to the marketing promotions and development of rural SMMEs in KZN. A mixed approach of qualitative and quantitative techniques was used to collect primary data from five rural villages in KwaZulu Natal (KZN). Various social technologies appropriate for rural business networking have been identified and recommended. Results of the survey revealed that the majority of respondents do not use

Reference this Research Paper (copy & paste below code):

Lawrence Mpele Lekhanya (2018); The Use of Social Media and Social Networks as the Promotional Tool for Rural Small, Medium and Micro Enterprises in KwaZulu-Natal; Int J Sci Res Publ 3(7) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0713.php?rp=P191431
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