IJSRP, Volume 12, Issue 6, June 2022 Edition [ISSN 2250-3153]
Happiness Kwamboka Oenga , Evans Nyamboga Mandere, PhD
This study’s purpose was to analyze directional leadership style and its influence on performance of Equity Bank Kenya Ltd. The Background to this study includes definitions of leadership Style and performance, the role of leadership in an organization, the nature of institution leadership in different parts of the world and financial institutions in Kenya. This research aimed at answering these research question; to what degree directional leadership style influenced the performance of Equity Bank Ltd. The adopted research design was a descriptive study design. This study’s target population was 682 workers based in Equity Bank Head Office at Equity Centre in Upperhill Nairobi, Kenya. The study of Equity Bank was justified by the fact that Equity Bank is the second largest bank by customer base with over 10 million customers according to Equity Bank records (2017) and Equity Bank being Kenya’s best bank according to Euromoney Awards (2016). The sample design method employed for the study was Stratified Random Sampling. The sample size included 136 workers, which made 20% of the target population of 682 employees. The study grouped the population into three that is; top, middle, and lower management. From each stratum the study used simple random face to face interview session with respondents. A self-administered questionnaire was primarily used for collecting data used in this research. Descriptive analysis method was used to analyze the collected quantitative data. This study interrogated Directional leadership style and evaluated its effect on performance of financial institutions. Findings revealed that directional leadership has positive and desirable effects on Equity bank ltd.’s performance and that there as a statistically significant relationship between this leadership style and the banks’ performance. The findings might benefit Equity Bank Ltd management, other commercial banks, and other researchers.