Abstract: In order to claim the top spot in the business aspects of Sports, advertising has become the need of the hour. Social media platforms like Twitter, Facebook, Instagram, YouTube and many more have capitalized on the fact of this ‘need of the hour’ concept allowing governing bodies of sports and National Sports Federations (NSFs) to generate a significant amount of revenue by having a considerable base of fans, followers, enthusiasts and viewers - also termed as ‘digital eye-balls’ in the world of broadcasting and media promotions.