International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 6, June 2020 Edition [ISSN 2250-3153]


Scholarship of the Marketing Discipline and Profession in Kenya
      Osman Wechuli Chesula
Abstract: The purpose of this paper was to critically examine the scholarship of the marketing discipline and profession in Kenya. The paper empirically analyses secondary literature and scholarly articles related to scholarship in the marketing field. From the results, it is clear that several challenges are facing marketing scholarship in the country. Specifically, the declining number of marketing scholars and lecturers mainly attributed to leaning institutions concentrating on research and neglecting the teaching aspect.

Reference this Research Paper (copy & paste below code):

Osman Wechuli Chesula (2020); Scholarship of the Marketing Discipline and Profession in Kenya; International Journal of Scientific and Research Publications (IJSRP) 10(06) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.06.2020.p10269
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