Abstract: The main trends that influence development of new internet marketing approaches in mobile business include: mobile social media, mobile games, mobile TV and Internet intelligent devices. Mobile games are often used mobile applications, so they have a good advertising potential. Although in practice, dynamic advertising is often present, where the message displayed within the game changes according to defined criteria, the choice and manner of displaying marketing messages is not always appropriate or tailored to the characteristics of users, so more personalized advertising is necessary. The delivery of television content to mobile devices has brought innovations to traditional television advertising.