Abstract: The Iraqi media industry has witnessed a significant change after the American led invasion in 2003. This period is considered to be a major period of transformation in Iraq media history, as it moved from a completely restricted form of media coverage to one of the most open media sectors in the Middle East. After the fall of Saddam Hussein regime Iraqi media sector witnessed the emergence of ‘free-for-all media’ and a significant number of media productions released as a mouthpieces of various ‘political, religious, or ethnic groups’. This new form of media played an important role in serving as a communication tool of the Iraqi population as a whole. However, that role has been affected by sectarian agendas and the domination of media ownership. The new media landscape has developed in an era of domination, based on the presence of new controlling forms, including ethno-sectarian, political, Islamic, and independent factions, as well as the appearance of media personas. The emergence of this new media affected significantly the way that issues were dealt with in the country, especially the wave of protests that spread across Iraq. The aim of this paper is to shed light on the media role in covering and dealing with the protests happened in the country. Additionally, it shows the role that social media sites played sustaining such protests.