Abstract: The history of Hindi films is more than a hundred years old. In the hundred odd years Hindi films have seen myriad changes. The changes have happened in terms of genres, themes, story lines, budgets and even promotion strategies. The one genre that has frequently raised quite a few eyebrows is Horror. As with its western counterpart where the original horror gave way to several sub genres like Gothic horror, Slasher horror, Teen horror, and Vampire horror and so on and so forth, Hindi horror films have sprouted many versions of their own. From the initial horror endeavour Mahal by acclaimed director Kamal Amrohi in the year 1949 to the latest Khamoshiyaan in 2015 from the stable of Mahesh Bhat, Hindi horror films have reinvented themselves from being just garden variety to becoming game changers for their makers by ringing the cash registers. Often ridiculed in the past for their excesses and tacky treatment, Hindi horror films in recent years have metamorphosed into products that are classy and sophisticated to say the least. The elements of horror vis-à-vis creaking doors, darkly lit corridors, and scary background score now have the new add on elements of sex and skin show, which have become the USP (unique selling points) of such films. The present paper attempts to explore the different facets that are a common fixture in Hindi horror films today and reasons for their popularity among viewers.