International Journal of Scientific and Research Publications

IJSRP, Volume 12, Issue 5, May 2022 Edition [ISSN 2250-3153]


Research on the Relationship Between Perceived Brand Globalness and Brand Credibility: Evidences from Senegal.
      Moustapha Niasse, Ling Zhou, Mushref Mohammed
Abstract: In the current study, we have analyzed the influence of perceived brand globalness on brand attitude, while considering the mediating role of brand credibility between these variables. Furthermore, we also considered the moderating rules of country of origin and product type in between perceived brand globalness and brand credibility so that the accumulative impacts of these variables can be observed on brand attitude.

Reference this Research Paper (copy & paste below code):

Moustapha Niasse, Ling Zhou, Mushref Mohammed (2022); Research on the Relationship Between Perceived Brand Globalness and Brand Credibility: Evidences from Senegal.; International Journal of Scientific and Research Publications (IJSRP) 12(5) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.12.05.2022.p12522
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