International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 5, May 2020 Edition [ISSN 2250-3153]


Characteristics That Influence the Consumer Retention in Advertising
      Kshitij Dodani & Nitesh Kamath
Abstract: Through this paper, we are trying to analyze the possible characteristics that influence the ability of a consumer to recall a specific brand or a specific feature of a brand. Through this paper, we also study certain characteristics that we possibility think can influence the brand recall of consumers and have tried to check whether these factors and the consumers ability to recall information have any kind of relationship which could help marketers develop appropriate marketing strategies.

Reference this Research Paper (copy & paste below code):

Kshitij Dodani & Nitesh Kamath (2020); Characteristics That Influence the Consumer Retention in Advertising; International Journal of Scientific and Research Publications (IJSRP) 10(05) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.05.2020.p10197
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