International Journal of Scientific and Research Publications

IJSRP, Volume 8, Issue 5, May 2018 Edition [ISSN 2250-3153]


Online purchase intention: Purchase orientations and expected benefits
      Hanaa El Bayed Sakalli
Abstract: The aim of this article is to highlight the role of online purchase orientations and expected benefits of online purchasing in explaining the online purchase intention by taking into account a pivotal factor of the consumers behavior, which is the perceived risk.

Reference this Research Paper (copy & paste below code):

Hanaa El Bayed Sakalli (2018); Online purchase intention: Purchase orientations and expected benefits; Int J Sci Res Publ 8(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0518.php?rp=P777378
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