Abstract: The enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being without distinction of race, religion, political belief, economic or social condition” (WHO). Post the COVID 19 pandemic Indian consumers are investing more on health and immunity. This has led to rise of consumption of natural foods, health supplements, specialized diets (EY report Feb 2022). Over the counter (OTC) products have become increasingly popular among consumers seeking accessible remedies for common health concerns.