IJSRP, Volume 7, Issue 4, April 2017 Edition [ISSN 2250-3153]
Dr. Neeta Pandey
Bill Gates-- the founder of Microsoft, the world’s largest Software Company and the wealthiest man on the planet, strongly feels that “ I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.” Billionaire Warren Buffet highly places the value of Communication Skills by saying that “If you can’t communicate, it’s like winking at a girl in the dark. One can improve one’s value 50 percent if one has better Communication Skills.” Cline (2005) conducted a survey while he was undertaking his research in a Corporate sector. He based it on 330 employers. The result wasn’t astonishing as 96 % of the executives considered Communication Skills to be the most important feature of an employee trait. It can be said that “Poor communication can negatively affect employee recruitment and retention (CCH, 2000), as well as the “bottom line” (Washatka, 2004).