Abstract: As US Department of Health (DOH) continues to evaluate the ranking of hospitals throughout the country, it’s becoming imperative for the hospitals to keep their brand image on a positive side, as well as keep improving their services of patient outcome. This paper focuses on the important aspects of modern methods of healthcare marketing, as well as emergency marketing, such as how to deal with bad PR. The methods introduced in this research paper, can dramatically improve the business side of the hospital and increase the patient loyalty.