International Journal of Scientific and Research Publications

IJSRP, Volume 12, Issue 3, March 2022 Edition [ISSN 2250-3153]


Motivating Employees of Commercial Banks and its Relationship with Customers Satisfaction: A Field Study on Libyan Commercial Banks
      Jamal Ali Jaballa, Abubaker Suliman Alsalhi
Abstract: This study aims to study the relationship between motivating employees of commercial banks and customers satisfaction in Libyan commercial banks. It adopts a quantitative approach, using questionnaires to collect the required data from two groups: Bank Employees and Customers. The findings of this study provide that there is a positive direct relationship between the component of motivation service providers in the Libyan commercial banks as one of the most important internal marketing component (the independent variable) and customer satisfaction in those banks. The study has shown that Libyan banks do not give much attention to motivation programs for banking service providers that are appropriate with work requirements and skills acquisition.

Reference this Research Paper (copy & paste below code):

Jamal Ali Jaballa, Abubaker Suliman Alsalhi (2022); Motivating Employees of Commercial Banks and its Relationship with Customers Satisfaction: A Field Study on Libyan Commercial Banks; International Journal of Scientific and Research Publications (IJSRP) 12(3) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.12.03.2022.p12357
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