IJSRP, Volume 10, Issue 3, March 2020 Edition [ISSN 2250-3153]
Dr. Tabitha W. Waithaka, PhD, Moses Lukhanyu Wamalwa
The competitive environment in which supermarkets are operating today that is not only local but global has necessitated the supermarkets to device strategies for survival. One such strategy is the marketing mix strategy. This study investigated the influence of marketing mix strategy on customer satisfaction in the Mini Supermarkets in the county of Nairobi.