Abstract: It is very important for both businesses and governments to be able to understand and analyze the time and process through which a technology-based service will be accepted by potential consumers. They should understand all the motives and perceptions that may have an effect on customers technology readiness as these factors could be part of new service development strategies. Customers technology readiness must play a lead role on predicting the perception and behavior of consumers. Peoples beliefs about technology must be analyzed in order to determine their predispositions to use new technologies.