IJSRP, Volume 4, Issue 3, March 2014 Edition [ISSN 2250-3153]
Dr. M. SHAHUL HAMEEDU
This study analyses the key players in the supply chain of cardamom. The present study undertaken in Kerala. Interview of key chain players help to identify the supply chain participants and their role in marketing of the product. Analysis of cost of production of cardamom, showed the price margin enjoyed by each participants in supplu chain. SWOT analysis also help to identify the strength, weaknesses, oppurtunities and threats of cardamom cultivation in Kerala. Cardamom cultivation has greater influence in the development of the people, as it provides employmeny oppurtunities. Plantations are also attracted by the tourists and it gives earning to the growers. Kumily is a plantation town closely associated with the Thekkady. The spice and tea plantations and bustling spice trading activities have made Kumily one of the important tourist and commercial centre in Kerala.