IJSRP, Volume 14, Issue 2, February 2024 Edition [ISSN 2250-3153]
Payal Rahim Virani
Abstract:
The study investigates that in the era of digital transformation, marketing communications, driven by the use of digital platforms have enhanced the visibility of the brand, engaged customers and promoted the Sustainable Development Goals properly too. To analyze the effectiveness of the communication channels, the ANOVA method was used, which helped in drawing relevant information required for the marketing purposes.