Abstract: Nowadays the digital economy is the base of increased competitiveness, as the digital transformation indicates migrating to new technological models, where digital marketing is taking advantage as strategy businesses use for market growth and loyalty. The internet and digital marketing have become important factors in campaigns aiming at not only attracting but retaining digital visitors. This study aims to bring the perception of usefulness of such visitors through the use of digital marketing. Digital technologies can monitor behaviors, can analyze the content of requests, problems, assessments, both on platforms of organizations and on social networks.