IJSRP, Volume 11, Issue 2, February 2021 Edition [ISSN 2250-3153]
Nuri Purwanto, Budiyanto, Suhermin
Abstract:
This study aims to examine and explain the influence of electronic service quality, electronic satisfaction, and electronic trust on electronic word of mouth (e-WOM) on the consumers of the marketplace in Surabaya. The quantitative (positivist) approach was used in this study to examine and explain the influence of electronic service quality on e-WOM that was mediated by electronic trust and electronic satisfaction.