International Journal of Scientific and Research Publications

IJSRP, Volume 11, Issue 2, February 2021 Edition [ISSN 2250-3153]


The Influence of Electronic Service Quality, Electronic Satisfaction and Electronic Trust on Electronic Word of Mouth A Study on the Consumers of Marketplace in Surabaya
      Nuri Purwanto, Budiyanto, Suhermin
Abstract: This study aims to examine and explain the influence of electronic service quality, electronic satisfaction, and electronic trust on electronic word of mouth (e-WOM) on the consumers of the marketplace in Surabaya. The quantitative (positivist) approach was used in this study to examine and explain the influence of electronic service quality on e-WOM that was mediated by electronic trust and electronic satisfaction.

Reference this Research Paper (copy & paste below code):

Nuri Purwanto, Budiyanto, Suhermin (2021); The Influence of Electronic Service Quality, Electronic Satisfaction and Electronic Trust on Electronic Word of Mouth A Study on the Consumers of Marketplace in Surabaya; International Journal of Scientific and Research Publications (IJSRP) 11(2) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.02.2021.p11088
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.