International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 2, February 2020 Edition [ISSN 2250-3153]


Influence of Packaging on Consumer Buying Decision of Cosmetics (A Study of Consumers of Beauty Care Cosmetics in Awka)
      Dr. T. C. Okeke , AMOBI, LINDA IFY
Abstract: The study examined the influence of packaging on consumer buying decision of cosmetics. (A study of consumers of beauty care cosmetics in Awka). Many organizations are constantly caught in the web of their inability to identify elements of packaging that make significant influence on consumer buying behavior (Louw & Kimber, 2006). This is because packaging has the power to make, but also to break brand relationships. Therefore, the major objective of this study is to determine the influence of packaging on consumer buying decision

Reference this Research Paper (copy & paste below code):

Dr. T. C. Okeke , AMOBI, LINDA IFY (2020); Influence of Packaging on Consumer Buying Decision of Cosmetics (A Study of Consumers of Beauty Care Cosmetics in Awka); International Journal of Scientific and Research Publications (IJSRP) 10(02) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.02.2020.p9896
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.