Abstract: The study examined the influence of packaging on consumer buying decision of cosmetics. (A study of consumers of beauty care cosmetics in Awka). Many organizations are constantly caught in the web of their inability to identify elements of packaging that make significant influence on consumer buying behavior (Louw & Kimber, 2006). This is because packaging has the power to make, but also to break brand relationships. Therefore, the major objective of this study is to determine the influence of packaging on consumer buying decision