Abstract: Today application of modern systems of information and communication technologies directly affects the development of all business systems and the improvement of business processes to work economic development of society and economy in general. Marketing campaigns alone are not enough to succeed businesses in the market, they already have to own a product or service great quality. Influenced by digital technologies most tourist agencies are going through a digital transformation process, from the use of digital technology in customer relationships to its use across the organization, while changing the demands and expectations of everyone key participants: from customers, employees to the organization.