RuPay: The Emergence of an Indian Card Giant (A Marketing Perspective)

IJSRP, Volume 9, Issue 2, February 2019 Edition [ISSN 2250-3153]

RuPay: The Emergence of an Indian Card Giant (A Marketing Perspective)

Siddharth, Vijayraj, Subham Dash, Varun Chadha, Varun D. Nankani

Abstract: There have been turbulent changes in the banking sector of the world which lead to capitalisation of various untapped opportunities. One such opportunity was interbank transfers using ATM cards. VISA and MasterCard were the ones that decided to capitalise on this opportunity and became the biggest payment networks of the world.

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Siddharth, Vijayraj, Subham Dash, Varun Chadha, Varun D. Nankani (2019); RuPay: The Emergence of an Indian Card Giant (A Marketing Perspective); International Journal of Scientific and Research Publications (IJSRP) 9(2) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.02.2019.p8667