Abdul-Majeed Issahaku, Sylvester Anaba, Donatus Nyaaba, Francis Atintono, Haruna Baako
This study was carried out to investigate if a relationship exists between the length of time a subscriber uses a particular mobile network service and the network provider using students of Bolgatanga Polytechnic. The study employed survey research by collecting and processing data from 412 students. Using the chi square independent sample test, it was established that, there is no relationship between the duration of using a particular network service by a student and the network provider. The study also discovered that, subscribers are generally not willing to change their numbers and therefore mobile network providers will have a difficult task to win subscribers of rival network operators. On the basis of this research findings, we recommend that, network operators should endeavor to identify and target potential new mobile phone users and fashion strategies that can entice them to subscribe to their platforms whilst working to retain their existing customers.
Abdul-Majeed Issahaku, Sylvester Anaba, Donatus Nyaaba, Francis Atintono, Haruna Baako (2018); An Empirical Study on the Length of Association of Mobile Phone Subscribers with Mobile Network Operators: A Case of Bolgatanga Polytechnic Students;
Int J Sci Res Publ 8(2) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0218.php?rp=P747212