IJSRP, Volume 4, Issue 2, February 2014 Edition [ISSN 2250-3153]
Hellena Mohamed Mushi
This paper intends to explore the most important dynamics that impact individuals decision toward accepting and adopting a mobile service. The overall objective of this is to identify several mobile service characteristics which have were not previously discussed in traditional acceptance theories. It will then be easier to differentiate the importance of service characteristics over the concepts in traditional acceptance theories. Moreover, the discussion sheds some light to our understating regarding the individual IT acceptance.