International Journal of Scientific and Research Publications

IJSRP, Volume 7, Issue 1, January 2017 Edition [ISSN 2250-3153]


Role of Paramedical Institutes and Staff in Brand Building and Social Perception of Private Medical Institutes at Lucknow, UP, India
      Kavita Tiwari, Surendra Kumar, Pooja Singh
Abstract: Paramedical services plays vital role in case of pre-hospital medical emergency services. The outstanding paramedical services also improve the Social Perception and subsequently help in the Brand Building. In this paper, a study has been done to identify the effect of paramedical services on the Social Perception and Brand Building of the hospital. In this study, a relevant questionnaire has been filled by 200 respondents including paramedical staff in 9 hospitals at Lucknow. Five case studies are performed in this study to know the relation among Social Perception, Brand Building, Fund Management and Role Performance.

Reference this Research Paper (copy & paste below code):

Kavita Tiwari, Surendra Kumar, Pooja Singh (2017); Role of Paramedical Institutes and Staff in Brand Building and Social Perception of Private Medical Institutes at Lucknow, UP, India; Int J Sci Res Publ 7(1) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0117.php?rp=P616151
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