IJSRP, Volume 7, Issue 1, January 2017 Edition [ISSN 2250-3153]
Kavita Tiwari, Surendra Kumar, Pooja Singh
Paramedical services plays vital role in case of pre-hospital medical emergency services. The outstanding paramedical services also improve the Social Perception and subsequently help in the Brand Building. In this paper, a study has been done to identify the effect of paramedical services on the Social Perception and Brand Building of the hospital. In this study, a relevant questionnaire has been filled by 200 respondents including paramedical staff in 9 hospitals at Lucknow. Five case studies are performed in this study to know the relation among Social Perception, Brand Building, Fund Management and Role Performance.