International Journal of Scientific and Research Publications

IJSRP, Volume 4, Issue 1, January 2014 Edition [ISSN 2250-3153]

Word of Mouth and Its Impact on Marketing
      Fatima Naz
Abstract: As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word of mouth marketing.

Reference this Research Paper (copy & paste below code):

Fatima Naz (2018); Word of Mouth and Its Impact on Marketing; Int J Sci Res Publ 4(1) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0114.php?rp=P252240
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